WellPoint Foundation and OASIS have joined in the fight against obesity
Pacific Region OASIS and Anthem Blue Cross Foundation in California celebrate at a special check presentation event for CATCH Healthy Habits
Children and adults 50+ in 21 U.S. cities are getting the tools they need to fight obesity through OASIS CATCH Healthy Habits, a program made possible with generous support of WellPoint Foundation.
A national model, OASIS Catch Healthy Habits has proven so successful that WellPoint was recently named a finalist for the U.S. Chamber of Commerce Corporate Citizenship Award for Best Health and Wellness Program. This award recognizes efforts to improve the health and wellness of employees or communities, and demonstrates the significant, positive impact businesses have around the world.
The innovative, evidence-based program engages adults age 50+ as mentor-role models who teach healthy lifelong habits to children in grades K-5 from predominantly low-income neighborhoods. Each one-hour session includes a hands-on nutrition and wellness lesson, the preparation and consumption of nutritious snacks, and at least 30 minutes of physical activity in the form of cooperative, fun games, which are designed to improve cardiovascular health.
Both adult volunteers and child participants benefit from the program. In addition to significantly increasing their levels of physical activity both during and outside the program, both groups report that they eat more vegetables, are more likely to read nutrition labels, and are more aware of foods they should eat less frequently.
Since 2008, WellPoint Foundation has invested $5.9 million to establish and expand this intergenerational program designed to stem obesity across the generations, an issue that continues to have serious long-term health implications. In the United States, 35% of people age 50+ lead sedentary lifestyles and obesity rates have more than tripled in the last three decades among children ages 6 – 11.
With support from WellPoint, OASIS CATCH Healthy Habits has grown by more than 1000% since inception. Today, more than 16,000 children and 2,700 adult volunteers in 21 cities across 17 states have participated in the program. Starting in Fall 2014, thousands more adults 50+ will benefit from the CATCH approach by participating in wellness classes that provide proven strategies to becoming more active and eating healthier.
About the WellPoint Foundation
WellPoint Foundation, Inc. is a private, non-profit organization wholly funded by WellPoint, Inc. Through charitable contributions and programs, the Foundation promotes WellPoint’s inherent commitment to enhance the health and well-being of individuals and families in communities that WellPoint’s affiliate health plans serve. With combined assets of $200 million, the Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to reduce the number of uninsured as well as organizations that promote the Healthy Generations Program, a multi-generational initiative.
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